80% reduction in breakage. 67% more color longevity. 35% more shine.
Deep hydration. Color protection. Sulfate free. Intense Treatment.
Even the most stubborn gray is no match for us.
"I'm not offended by all the dumb blonde jokes because I know I'm not dumb...and I also know that I'm not blonde."
- Miss Dolly Parton
Maybe gentlemen do prefer blondes - but it takes a real man to handle a redhead.